Arthur's Blog

My prototypical customer is a mom, Daisy, who cares very much for her 2 children, John and Marcus. Both John and Marcus have speech therapy needs and Daisy has to take both of them to speech therapy every week. Daisy likes running and walking their family pet on Lake Eola Park on weekends. She drives a Toyota corolla and uses it to go everywhere. Daisy works at a DMV office, and she has been working there for 7 years now. She loves reading novels but most of all, she loves reading the Bible, she says it brings her closer to God. She is not too involved in politics, but she leans toward the conservative side. Daisy is 46, she lives with her husband Emmanuel and her two boys, John who is 6 years old, and Marcus who is 2 years old. What I have in common with Daisy is that we both like running and we both have the same faith, Christianity. I don't think that these things I have in common with her are a coincidence.

1) Five ways in which I believe I have human capital that is unique:     1. Problem Solving - Over the years I have spent working in a fast pace manufacturing industry, there are so many variables to everyday problems that I have been able to put my problem solving skills to great use and by doing so, I have also been able to get better at it. This encompasses all kind of simple fix solutions to situations that are very complex, data driven and if done correctly can save the company a great amount on money.     2. Determination - In my opinion, a key element in life. Nobody has gone far in life, whether in sport, business, or anything without determination. Even though I might get tired or even discouraged sometimes, it is almost rare for me to give up on something I believe.     3. Consistency - I am a very methodical person. The reason behind me being methodical is very simple. I don't like wasting time. Therefore, by being methodical, I spend "m...

I interviewed 3 parents who have children with speech therapy needs. Parents said that when it comes to speech therapy, is not the same as buying a product (example: computer), since it is a service, and a medical service which their children must have, they have no option but to pay the price for each therapy visit. Since they are not familiar with therapy itself, it is hard for them to evaluate the quality of the therapy. The only way they have to evaluate it, is through the progress of their children, and even by judging quality that way is very complicated, since they are not able to tell if their children had or did not have progress due to the quality of the therapy, or due to their children ability to advance their communication and cognitive skills through therapy. The only thing that is easy for them to determined the quality is the customer service they received at the speech therapy clinic. Factors that are important when considering a place for therapy for their childre...

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? I believe that up until now I have been able to use behaviors/skills such as: resilience, consistency, determination, and others to keep up with the requirements of this course. 2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this? Well, I did not feel like giving up at any point in this course, because I like challenge. I see every assignment that we have to complete, as a challenge that must be overcome successfully. What made me pull through is the experience of learning more (in fact, as much as possible) about entrepreneurship and business, since this is something I truly enjoy. I believe that the past two months ...

1) You read about an entrepreneur: What surprised you the most? How when Steve Jobs came back to apple in 1997/1998 he recovered the company from over a billion dollars in loss and was able to bring it to over hundreds of millions of dollars in profit What about the entrepreneur did you most admire? What surprised me most was how tenacious and determined Steve Jobs was. He worked very hard to build everything he did. How he was able to use elements from his past to build principles used into apple products, such as the calligraphy course he took in college as well as his experience from working for Atari into how to make products simple and intuitive. What about the entrepreneur did you least admire? The fact that he did not believe that Lisa was his daughter, and that he had a paternity tests done to verify. Did the entrepreneur encounter adversity and failure? If so, what did they do about it? Yes, when we had completely left apple. He went onto another business ventures s...

1) Pick a segment The segment I picked for this assignment are customers with the following characteristics: (1) parents who have children who need speech therapy (2) do not have health insurance and have to pay for visits out of their own pocket (3) their child needs speech therapy in English. 2) Interviews a. Questions i. How often does your child need speech therapy? ii. What is the average cost you spend on therapy for your child per month? iii. Have you even been in a situation where you did not have money to pay for the therapy session? iv.  If so, what did you do about it? v. How often does that happen? vi. Would you be open to an alternative opportunity, where your child could still have a version of therapy, that would cost you very little amount of money per month? b. Summary Through the interviews conducted for this assignment, I was able to discover information I had no knowledge of before. Average monthly cost of therapy for interviewees were: Intervi...

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?      I am Arthur Nascimento. I was born in Brazil and moved to the US at the age of 17 to learn English. Liked it so much so I ended up staying here. I met my wife in my first college class ever, about 7 years ago, and we've been happily married for almost 3 years now. If there is one thing my father taught me was to never be satisfied by working for other people, he always encouraged me to pursue my own dreams, according to him, if I don't do it for myself, I will end up working for someone else making their dreams happen.      I have started a couple ventures but those were just trials that permitted me to gain more knowledge and hand-on experience. I do have a consulting business but I don't plan on expanding it...